The CW Network has made a bold move, shifting the new series ‘Joan’ into a fresh time slot after just one week on air. Starting October 9, ‘Inside the NFL’ will take over Wednesdays at 9/8c, while ‘Joan,’ featuring Sophie Turner, will transition to Fridays at 9 pm beginning October 11.
This highly anticipated drama stars Turner as Joan Hannington, a real-life jewel thief embroiled in a gripping narrative set against the vibrant backdrop of the 1980s. According to the network, the story delves into the life of a strong yet vulnerable young mother trapped in a tumultuous marriage with an abusive criminal named Gary. When Gary goes on the run, Joan seizes the chance to reinvent herself and her daughter, crafting new identities and becoming a skilled jewel thief along the way.
The cast of ‘Joan’ includes notable talents such as Frank Dillane, Kirsty J. Curtis, Gershwyn Eustache Jr., and Laura Aikman. The series is penned by Anna Symon and directed by Richard Laxton. Since its premiere on October 2, ‘Joan’ has garnered 290,000 viewers, marking a 27% drop from the lead-in of ‘Sullivan’s Crossing’ Season 2. Despite the decline, the debut episode received an impressive reader grade of A-, with 89% of participants expressing intent to watch the next episode.
As ‘Joan’ navigates this scheduling shake-up, viewers will have to see if the new timeslot will enhance its audience reach or if the show will continue to face challenges. The CW’s decision to move ‘Joan’ raises questions about their overall programming strategy and the ability to attract and retain viewers in a highly competitive landscape.