NBCUniversal has undergone a significant reorganization in its advertising division, resulting in notable changes including the departure of Dan Lovinger, who previously held the pivotal role of overseeing Olympic advertising efforts. This restructuring was officially revealed by Alison Levin, the newly appointed President of Advertising and Partnerships, on Monday. Levin, who joined NBCU last December after a long tenure at Roku, indicated that the structural changes will bring in new talent for emerging business sectors while also bidding farewell to several long-serving employees.
In her communication, Levin emphasized the need for a unified approach to maximize revenue across NBCUniversal’s sports assets, including the Olympic sales segment, which will now be headed by Peter Lazarus. Lazarus, who was already in charge of sports advertising since his promotion in 2022, will now consolidate his efforts with Olympic sales under one banner.
Levin acknowledged Lovinger’s contributions to the company, especially highlighting his recent work at the Paris Olympics, where NBCUniversal achieved over $1.25 billion in advertisement and sponsorship revenue, marking a remarkable milestone for the network.
Levin’s memo detailed the strategic direction for the sales team, emphasizing a need to prioritize audience sales and enhance revenue efforts. She outlined the new organizational structure that includes divisions focused on agency oversight, advertiser diversification, and sports and Olympic sales. The intention is to streamline operations, expedite decision-making, and invest in areas with growth potential, such as programmatic advertising and diversified client partnerships.
As part of this transition, Levin expressed gratitude for the dedication of those departing, ensuring that their efforts have strengthened NBCUniversal. She is optimistic about the future and believes that the new streamlined approach will position the company for continued success in an evolving media landscape.
In a subsequent all-hands meeting, Levin is set to elaborate on these changes and share her vision for the path ahead, fostering a culture of collaboration and clarity as the team moves forward.